Visual Strategy | Creative Direction | Art Direction | Post Production | Photography
The Clorox Company has been a trusted name in and out of the home for over a century, regularly innovating to bring exciting health and wellness products to consumers globally. To expand their view of possibility, Clorox tapped playworkgroup as partners in their research and development sector, utilizing our expertise in creative development, brand marketing, strategic thinking and trend reporting.
In playworkgroup’s partnership with The Clorox Company, the work has spanned sector and discipline, but has been unwavering in its commitment to keeping brand values and ethos at the forefront.
Clorox2
One of the world’s most trusted names, The Clorox Company approached playworkgroup as a creative partner in ideating the look and feel of a modern brand extension, Clorox2. Our team dove in with extensive market research and trends intelligence, developing a powerful brand strategy to harness the credibility of the parent company while expanding appeal to the modern consumer. This approach informed a comprehensive Brand Book encompassing all aspects of the brand rollout, from visual strategy for products and marketing to naming and copy.
The result | highly impactful, engaging vision for the cleaning brand of today and tomorrow, offering trusted, coveted solutions for a dynamic world.
Brita
playworkgroup looked at Brita’s offerings from a fresh perspective, and developed a plan to translate its iconic products into a covetable fashion and lifestyle brand for every stage of life and every member of the family.
Working closely with the in-house team, we strategized new brand positioning and established the new “Brita Life” platform – encompassing brand books, product innovation, customer research, brand extensions, trend forecasting,, packaging, and national retail partnerships. we worked behind-the-scenes with the in-house team to help identify the most important areas for growth, and deliver high-concept design and demonstrated results.
The result | Brita Life launched with a national rollout at Target, and our strategic direction equipped Brita with a creative and business roadmap
