Our Brita Life creative strategy outlined this concept for brand positioning and established a platform to address every aspect of a consumer’s daily experience. From brand books to product development, customer profiles to brand extensions, trend forecasting to analyses, new packaging to a national retail partnership with Target, we have worked behind-the-scenes with the in-house team to help identify the most important areas for growth, and deliver high-concept design and demonstrated results. We are proud to play a role in helping this household name transition into a world-class lifestyle brand.