Innovation and Growth Strategy | Brand Identity Design | Marketing Research | Product Development | Naming | Visual Strategy | Campaign Strategy | Creative Direction | Art Direction | Graphic Design | Copywriting | Paid Media Planning | Packaging Design | Illustration | Social Media Marketing | Web Development | Web Design | UI/UX Design | App Development
Tasked by Clorox Fresh Step with building a category-defining concept for pet wellness, playworkgroup worked closely with veterinarians, pet owners and other experts to develop CatPal – a digital platform and retail product line for cats and their owners.
Logomark
Leveraging Fresh Step’s expertise and infrastructure, consumer surveys to identify specific pain points, and trends intelligence in pet ownership and wellness culture—we ideated an exciting new system to address the holistic health of domestic cats via wellness metrics/assessments and innovative supplements.
The result | Launched as a new-in-category, direct-to-consumer expansion of Clorox specialty brands, CatPal is revolutionizing the experience of today’s cat-lover while setting the tone for future pet innovations.
Web Design
Brochure Design
Online Cat Health Assessment and Pet Insights
Social Media
Packaging Design | Cat Care Kits
Out of Home Advertising
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