Visual Strategy | Creative Direction | Art Direction | Post Production | Photography
Founded by cultural icon Tracee Ellis Ross, longtime playworkgroup collaborator Pattern Beauty celebrates the natural beauty of Black hair, with a range of products specially formulated to style curls and coils.
Tasked with producing an iconic series of portraits of Ross, playworkgroup joined forces with celebrated art and fashion photographer Tyler Mitchell to create a sophisticated, vibrant, authentic visual direction worthy of the brand’s gorgeous mission.
The result | The portraits fully capture the brand’s founder in her element, and embody the brand’s ethos and aesthetic – manifesting an essential new direction in beauty.
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