As a pioneering natural solutions brand, Ilera Wellness is dedicated to the healing power of cannabis. With plans to roll out a line of THC and CBD products, Ilera tapped playworkgroup to develop a forward-facing brand identity to harness Ilera’s credibility in the medical space while acknowledging consumer desire for alternative options.

The result | We created a clear, instantly recognizable look and feel that’s trustworthy, exciting, and ready to capture fast-growing interest in cannabis products.