Brand Positioning | Brand Identity Design | Visual Strategy | Marketing Research | Brand Strategy | Motion Graphics | Creative Direction | Art Direction | Graphic Design
In this iteration of playworkgroup’s work to strengthen the branded house of J.P. Morgan, we were tasked to apply our strategic and creative prowess to create a unified branded experience, building upon our previously established bronze identity system to create visuals that are fundamentally united, but also distinctive between lines of business.
Branded Email Campaign
When ongoing client J.P. Morgan asked us to help refine an overaching identity system, we were excited to build upon the brand identity we had recently established for J.P. Morgan’s Bronze line of business.
The result | Tapping into our deep knowledge about the company’s legacy, structure, and vision, we applied strategic thinking to creative considerations, and developed a unified experience compassing the dinstinctive yet interconnected personas of J.P. Morgan’s diverse brands.
Brand Animation
Image Library
Brand Guidelines
