Campaign Strategy | Visual Strategy | Creative Direction | Campaign Creative | Art Direction |
Graphic Design | Copywriting | Photography | Videography | Social Media Marketing | Post Production | Sound Design
Rao’s Homemade and their iconic line of sauces have become a pantry staple for households across America. When the brand approached playworkgroup to develop a digital-first platform to grow brand awareness, our team honed in on the joy and versatility of cooking with Rao’s.
Rao’s Homemade is a pantry staple for households across America. When the brand approached playworkgroup to develop a digital-first platform, our team came up with a tasty recipe for brand awareness. “Let The Sauce Surprise You,” an online campaign, emphasized Rao’s heritage and quality while empowering home cooks to get creative. Through a comprehensive go-to-market strategy, we enlisted professional chefs to create contemporary recipes, and delivered flavorful food photography and videography with a fresh visual direction.
The result | increased consumer awareness and a tasty reinvention of Rao’s signature sauce.
Social Media
Recipe Videos
Cooking with Frank
Food Photography
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