Visual Strategy | Campaign Strategy | Creative Direction | Art Direction | Graphic Design | Copywriting | Photography | Videography | Post Production | Social Media Marketing | Sound Design
Building on the momentum from Pattern’s triumphant launch, playworkgroup partnered with the brand to create and produce the “Style Your Pattern” campaign. This vibrant shoot by photographer Sharif Hamza was an extension and affirmation of Pattern’s commitment to beauty in diversity, and another stride forward in forging a more joyful and inclusive space.
Building on the momentum from Pattern’s triumphant launch, playworkgroup partnered with the hair care brand to create and produce a culture-shaking campaign and take brand awareness to the next level.
The result | Concepted and produced by playworkgroup, and photographed by Sharif Hamza, our “Style Your Pattern” campaign affirmed Pattern’s commitment to diversity in the beauty space, while grounding its mission in joy, culture, and community.
Campaign Photography
Social Media Campaign
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