When the world’s largest coffee destination made a plan to introduce plant-based products to its offerings, they tapped playworkgroup to strategize the platform launch and future extensions. From deftly synthesizing a wealth of research and data to ideating an authentic, resonant storytelling approach to developing a comprehensive naming architecture, playworkgroup delivered a robust creative strategy  and art direction to introduce consumers to Starbucks’ new direction. platform’s identity.

The result | Our seamless collaboration with Starbucks’ in-house teams resulted in a compelling and successful presentation for C Suite management and served as a roadmap to bring this big idea to life across channels